Productivity + Entertainment UX

Sage has had fun conducting numerous usability experience research projects for Dell over the years on great products including TV hardware and software controls, remote control and printer competitive studies.  We also collaborated on a large-scale study which  journey mapped the full Dell computer purchasing experience of large organizations.  Multiple days were spent in each organization collecting ethnographic data from receiving docs to end-user installation and support – an awesome example of how big companies who value UX are doing great research!